Cellyce | E-Commerce Multi-Cart Product Finder

Introducing Cellyce

In collaboration with Christianna Hurt, CEO of WealthyCollegeKid and acclaimed Forbes 30 Under 30, and listed in Forbes The Next 1000 Class, Phase One Ventures created an ecommerce aggregator called Cellyce. This SaaS platform allows you to quickly find and compare any product or grocery from Walmart, Best Buy, or Kroeger all from your phone, tablet, or desktop.

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What makes Cellyce unique is its ability to compare carts from different stores simultaneously so that you can find the cheapest product from local stores while saving the most money.

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Cellyce was created with the business owner and the consumer in mind. The built-in calculator allows drop shippers and sellers to easily calculate profit. Coming soon sellers will be able to integrate their retail platforms into Cellyce for seamless buying.

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Simply toggle between the regular products or groceries to start shopping.

Key Features

The regular product vs groceries search toggle
Top picks (lowest price, biggest discount, best reviewed, most reviewed)
Results filter (price range, show only, availability)
Price range across the web
Product reviews
Profit calculator
Watchlist

How it Works

When you search for a product, Cellyce pulls data from APIs to generate the list of search results. Prices, description, and reviews are all imported from these APIs as well. You can sort through them either by lowest price, biggest discount, best reviewed, or most reviewed. You can either purchase the product or save it to your watchlist. When you click on a specific item, you will find typical prices for that same product across the web, a product description, reviews, and related products.

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For each product page, you will also find the profit calculator meant for drop shippers and arbitrage sellers. There’s an option to share your product on social media or email.

Open Project Website →

UI/UX

To kick off the research process, we first had to learn how consumers shop. Do they visit multiple stores to get the best deals? Do they use coupons? How many items do they buy in one trip? We also had to analyze the effects of COVID-19 on ecommerce shopping. This research influenced the way Cellyce was designed.

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Typically you build a product for a specific target market or niche, but for Cellyce the software was designed with the expectation that the right audience will find the platform. From a business standpoint, it’s easy to imagine what you want Cellyce to be about, but from a UI/UX standpoint, there are lots of challenges and barriers to overcome.

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An example is that Cellyce is designed to cater towards two very different audiences. On the B2B side, owners will most likely be looking for electronics and regular products, but on the B2C side, consumers will be searching for groceries. To make it the least confusing for the users, a clear distinction has to be made between both sides so that when you search for “apple” in electronics, an iPhone pops up rather than a healthy snack.

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Key Challenges

Vendors limiting traffic that resulted in delayed search results
Designing a user-friendly experience on mobile and desktop devices
Getting access to products through store APIs
Optimizing the UX experience for the cart comparison tool
Finding the right audience that will enjoy this software

Development

One drawback our team faced was our vendors limiting traffic to 5000 queries per day. If each user typically purchases 10-15 items per trip, this restriction would completely ruin the user experience.

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To solve this problem, our developer created a scraper which will collect the information when a query is searched. It then stores the info in a database that can be pulled from next time the query is searched ensuring a faster search result and convenient experience.

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One of the unique tools created for Cellyce is the profit calculator. For all you drop shippers and arbitrage sellers out there, this tool was designed for you! Whenever you find an item to purchase, this special tool allows you to directly plug in numbers about the price sold, quantity, shipping cost, and shipping charged to quickly compute your profit. In the future, you’ll even be able to connect your ecommerce shop for a seamless and efficient transaction.

The Brains

Meet the squad of software developers, UI/UX designers, graphic designers, and our product manager who helped bring Cellyce to the market. Here at Phase One Ventures, we provide the dream team of industry experts and specialists to get the job done.

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Thanks to their help the MVP will be launched mid-June!

Go-To-Market Strategy

Currently we are in the process of bringing Cellyce to the market and raising awareness. If you haven’t heard about it yet, don’t sweat because you will soon. One of the ways we’re doing this is through the waitlist which will give our loyal customers exclusive access to its first launch in mid-June.

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Thanks to our partner and best spokesperson, Christianna Hurt, she has been hyping her audience up with sneak peeks into the development of Cellyce. Keep an eye out for more to come on Cellyce!

Open Project Website →

We are so excited to bring Cellyce to the market! As you have read, there was a lot of work and many obstacles to overcome to launch this e-commerce aggregator. We’re confident though that you’ll be able to save more time and money! Don’t forget to join the waitlist to be the first to start saving with Cellyce!

If you are interested in partnering with Phase One Ventures, schedule your free discovery call with our founder, Jonathan Diaz.

Click the link to get started → https://meet.phaseoneventures.com/jon